Editorial Content Refresh
Uniting Aspen's visual identity on social media.
Goal: Create a set of asset templates that are cohesive and versatile to be used across the Aspen Institute's digital channels (including social media, website, & email).
Challenge: The Aspen Institute has a portfolio of over 70 brands and initiatives, all with their own branding. Aspen wanted to visually unify their messaging without rebranding programs' work.
Approach: For this project, I designed a key pattern inspired by a cornerstone sculpture at the Aspen Institute campus (Anaconda, Herbert Bayer, 1978), pictured below. The pattern-- adapted in different colorways to correspond with Aspen's key impact areas-- is used as a unifying element throughout assets.
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